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Our Story

It Started with Family

It all started one summer when our families were on vacation together. We wanted to make sure that our kids were happy and well nourished, while getting out of the house on time. If you are a parent, you know how every minute counts in the morning! There weren't any products that were both nutritious and delicious for our picky eaters-we looked everywhere-so we made our own nutritional shakes in the morning with organic milk, vitamins, healthy oils, and a few tricks up our sleeve to make them tasty 🙂


Well, our kids loved it, and it worked so well that we kept making it. Our friends started asking us how we made it to school early and with happy kids, not just on some mornings, but every morning. We told them about the shakes. The first time our parent friends asked us to make them some, we were flattered. When we got asked five times in a week, from parents we hadn’t spoken to before, we knew we were on to something!

Only the Best Ingredients

We built a company around it, with the mission to provide the best tasting shake, with the best nutritional formulation for our own children’s growth. Along the way, one of the leading pediatric nutritionists in the world became a partner, Laura. Laura dove into the academic literature and put together the ideal mix of vitamins and minerals. We sourced the most worthy ingredients for our own kids, including traveling all the way to Europe to get the best milk from the Alps. All of this effort was done not just for our own kids, but accessibly for any caring and busy parent.

Mission Accomplished!

Proper nutrition is an every day mission. Our first try was a hit with our picky eaters, and they loved it. However, it had to be loved by the kids, approved by the parents, and for everybody to be happy that the kids were drinking it on a daily basis. To that end, we honed the product 15 times and tested it tirelessly until all of those goals were achieved. Along that process, we found some other uses for it too 🙂 (one Momma Bear uses it as coffee creamer!). The results speak for themselves.


We sincerely hope that you will join our community of caring and busy parents who want the best for our kids, both for their own good and for their own enjoyment! Have a click to learn more about how proper nutrition impacts your child. If you have any questions, please feel free to Contact Us or check the FAQ